Danish shoppers are snapping up expired food

By Story Hinckley, CS Monitor, March 14, 2016:

Denmark opened its first food waste supermarket last month, and it is proving to be a big success.

Volunteers at WeFood, a brainchild of Danish NGO Folkekirkens Nødhjælp, pick up food from large supermarkets that has either passed its official expiration date or has aesthetic imperfections and bring it back to the Copenhagen-based store. All products sold at WeFood are 30 to 50 percent cheaper than their wholesale counterparts, attracting both low-income bargain hunters as well as environmental and socially-minded advocates.

And WeFood has had a hard time keeping its shelves stocked.

“It’s fantastic. It shows that people want to buy the goods,” Per Bjerregaard, the press officer at Folkekirkens Nødhjælp, tells The Copenhagen Post. “I’m not quite sure that we have time to restock everything for tomorrow–so much has been sold.”

The first day of sales, Feb. 23, saw between 800 and 900 transactions, says Bjerregaard. If WeFood continues to see success, Folkekirkens Nødhjælp says it will open similar stores across Denmark.

Each year, Danes throw away over 1.5 billion pounds of food. And with 842 million people, or 12 percent of the world’s population, going to bed hungry every day, even the Danish waste alone could make an impact.

And while WeFood is not Denmark’s first food waste supermarket, but according to Bjerregaard it is the first one aimed at the general public.

The recently resigned Danish Minister for Food and Environment, Eva Kjer Hansen, tells The Independent that she supports WeFood’s solution.

“It’s ridiculous that food is just thrown out or goes to waste,” says Hansen. “A supermarket like WeFood makes so much sense and is an important step in the battle to combat food waste.”

All profits from the food sold at WeFood is used to support anti-poverty efforts around the world.

And even before WeFood, the Danes had made a name for themselves as a leader in food waste prevention. According to a report released by the Danish government last year, the Scandinavian country now wastes 25 percent less food than they did five years ago. This translates to 35 pounds of food saved per person per year.