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Tuesday, February 17, 2015

Why Movie ‘Facts’ Prevail

By Jeffrey M. Zacks, NY Times, Feb. 13, 2015

THIS year’s Oscar nominees for best picture include four films based on true stories: “American Sniper” (about the sharpshooter Chris Kyle), “The Imitation Game” (about the British mathematician Alan Turing), “Selma” (about the passage of the Voting Rights Act in 1965) and “The Theory of Everything” (about the physicist Stephen Hawking).

Each film has been criticized for factual inaccuracy. You might think: Does it really matter? Can’t we keep the film world separate from the real world?

Unfortunately, the answer is no. Studies show that if you watch a film—even one concerning historical events about which you are informed—your beliefs may be reshaped by “facts” that are not factual.

In one study, published in the journal Psychological Science in 2009, a team of researchers had college students read historical essays and then watch clips from historical movies containing information that was inaccurate and inconsistent with the essays. Despite being warned that the movies might contain factual distortions, the students produced about a third of the fake facts from the movies on a subsequent test.

In another study, published in Applied Cognitive Psychology in 2012, another team of researchers, repeating the experiment, tried to eliminate the “misinformation effect” by explicitly asking the students to monitor the clips for inaccuracies. It didn’t work. If anything, the students were more prone to accept the untruths. The more engaged the students were by the clips, the more their memories were contaminated.

Why do we have such a hard time sorting film “facts” from real facts? One suggestion is that our minds are well equipped to remember things that we see or hear—but not to remember the source of those memories.

The weakness of source memory leaves us, to some degree, at the mercy of inaccurate films. Is there anything we can do?

The research described above did reveal one technique that helps: Having the misinformation explicitly pointed out and corrected at the time it was encountered substantially reduced its influence. But actually implementing this strategy—creating fact-checking commentary tracks that play during movies? always bringing a historian to the theater with you?—could be a challenge.

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